As the founder of Chambré Lettings, I’ve had the privilege of working with many amazing clients who own extraordinary homes in Central London. With its elegant and famous architecture, iconic neighbourhoods, world renowned shopping and dining experiences, it’s no wonder why London is one of the most beautiful and unrivalled cities in the world.
Owning a property in Central London is holding one of the most sought-after assets in the world. As an experienced property specialist working closely with high-net-worth individuals who own multiple homes in our capital, I’ve seen firsthand the resilience of real estate in Central London, even in times of market fluctuations. However, with the current rental market trends, renting out your property could be one of the smartest moves you can make right now. Let me explain why…
First, let’s look at the numbers. Data collected from Zoopla, shows that in prime Central London locations, rental values have increased by an impressive 12% over the last year – fuelled by a high demand for luxury rental properties and a limited supply. Then you have data collected from Rightmove that shows properties in Chelsea, Mayfair, and Belgravia yielding an average rental income of approx £5,000-£10,000 per month for high-quality apartments and houses. These are impressive figures, particularly when compared to other types of investments. This upward trend in yeild argues a strong case for renting your property instead of allowing it to sit there vacant or selling it in an unpredictable market.
Why is there so much demand? London continues to attract affluent professionals and executives from all over the world, many of whom prefer the flexibility of renting over buying. In fact, more than 30% of renters in Central London are professionals on international assignments, and they value both the lifestyle and convenience of living in these iconic neighbourhoods. To name but a few; Mayfair, Belgravia, Knightsbridge, Chelsea, South Kensington and Notting Hill. Many are increasingly looking for premium properties within these desirable locations, and are willing to pay for the benefits that come with living in these affluent areas.
Central London’s property market has long been regarded as a stable, appreciating asset, and current trends support this. By renting, you retain ownership of your valuable property, which, based on past trends, is likely to continue increasing in value over the coming years. This approach can be more beneficial than selling your asset entirely, especially if you have long-term plans for the property or anticipate that family members might want to use it in the future. When managed well, rented property can offer a financially sound way to make the most of your asset while keeping it in the family portfolio.
In my experience, many property owners come to us with initial reservations about renting out their Central London home, but after seeing the potential income, flexibility, and peace of mind that the right rental setup can provide, they often realise it’s a decision that makes both emotional and financial sense.
I have an amazing and highly experienced team here at Chambre, who know the value of matching the right tenants with our clients properties, leading to a better rental experience for both parties. So get in touch and lets us provide you the advice you need to make any decision on your London property.
Back to Blog